Ten Most Important Fonts

Kanye West gets emotional over fonts.

He’s not the only one.  Paul Shaw:

If Akkurat is so special (and it seems to me to just be one of several worthy attempts to find an alternative to Akzidenz Grotesk and Helvetica) then I would love it if you give your rationale as a post. Tell us why it will have a massive impact.

I am not sure why you think these are typefaces most relevant to Americans? Other than Yale, Clearview and Retina they are available to everyone and I am sure are used elsewhere besides the USA. (And I think James Montalbano and Don Meeker would love to get Clearview used in a European or Chinese highway system.) [...]

For those who are championing Gotham, please give a rationale. Is it because it is popular? or because it is an alternative to Futura (with a more legible lowercase a)? or because it was used for the cornerstone of the beleaguered Freedom Tower? or because y’all just love the Port Authority Terminal?

That was Paul defending his list of what he considers to be the 10 most important typefaces of the past decade.  The list is beautiful, but the real joy is found when reading the ensuing discussion.  Designers argue like fencers.

Bonus: Care to get emotional over Calango’s motional font, Moshun?

My favorite is the P.

[Paul Shaw's font dissertation @ imprint via Kottke]

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